Decorative gift wrapped in black and gold geometric patterned paper with a black ribbon, alongside a roll of black ribbon on a white and patterned background. Wrapping paper.
Three gift bags, with various designs on them
A collection of gold and white patterned gift bags, a blue and white floral-themed planner with a gold spine, and a white ceramic plate with a gold rim and floral design, displayed on a light-colored surface. Stationary.
A white and gold decorative plate with a floral design, placed on a plain surface. To the left, blue patterned notebooks and a gold pen. To the right, a pink and white abstract floral pattern. Home decor.
Close-up of a pink rose drawn with a green-tipped marker on white paper. Hand-drawn
A decorated gift box with geometric patterns and a black ribbon, a floral-patterned pillow, and a piece of pink watercolor alongside a pen. Home decor.

Original Surface Design for Products That Stand Out

JOEN creates hand-drawn vector patterns and surface designs for lifestyle brands, manufacturers, and product licensees, artwork that's distinctive, production-ready, and built to perform at retail.

We're an Australian creative design studio, specialising in surface pattern design, illustration, and brand collateral for commercial and licensing applications. We work across homewares, stationery, textiles, packaging, and lifestyle products, with market relevance and brand alignment at the core of every brief.
Based in Geelong and Melbourne

Where Our Surface Designs Are Used

Green wallpaper with white floral patterns, featuring vertical stripes with small flowers.
Living room with a green floral patterned wallpaper, a tan leather sofa with checkered pillows, a gray throw blanket, a black floor lamp, and a small side table with a lamp with a quote reading "Need more sleep."

Homewares & Interior

Bedding, cushions & throws, curtains, wallpaper, tableware.

Three decorative shopping bags with floral designs in white, blue, and gold colors, placed on a white surface against a white background.
Pattern of white floral line drawings on a mustard yellow background.

Stationery & Print

Greeting cards, notebooks, gift wrap. gift bags & labels.

Multiple rectangular boxes with teal and zebra-patterned designs, labeled 'Bottle Box' on a white surface.
Black and white abstract geometric pattern with symmetrical lines and shapes.

Packaging & Products

Boxes, labels, bags & merchandise.

A floral pattern featuring watercolor roses in shades of pink, purple, and peach on a light background.
Young woman in a sleeveless, floral dress with pink, orange, and purple roses, standing against a plain white background.

Textiles & Fashion

Apparel, scarves, cushions, accessories

Line drawing of a horse head
Desk with iPad showing assets, on the desk a line drawing of a horse

Graphic Designer Melbourne, Graphic Designer Geelong, Surface Design Studio, Custom Pattern Design, Website Designer Geelong, Hire a surface designer, Commission a pattern designer, License artwork for products, Surface design services Australia, Surface design licensing, Hire a Web Designer

Digital Assets

Website graphics & social media visuals

Design Services

Grey rectangle box
Outline of a gift bag and gift box.
Outline of a cup with a lid and a bag with a lable next to it.
Two bottles with labels, designed with simple, abstract style, using gold and white colors.

Product Surface Design

Original surface patterns, hand-drawn illustrations, and curated collections available for exclusive or non-exclusive licensing. All artwork is production-ready and created for commercial performance.

Let's Explore
Grey rectangle box
Line drawing of notebook with shapes and a pencil on top
Collateral Brand, line drawing of a computer with wording 'brand'
Brand collateral design, line drawing of paper, business cards, mobile phone

Brand Collateral Design

Strategic brand identities, packaging, and visual communications designed to connect with customers, strengthen recognition, and support business growth.

Let's Explore

"Trusted by brands and not-for-profit organisations across Australia."

A series of logos from various organizations and companies, including Victoria State Government Education and Training, Life Saving Victoria, Kids+ with the tagline 'When Expertise Matters,' Surf Coast Trek, The Gordon, Give Where You Live Foundation, and TAB.com.au.
  • Collection of promotional and informational materials for Life Saving Victoria, including brochures, posters, banners, lanyards, and service coverage map related to water safety and lifesaving activities.

    Life Saving Victoria

  • Collection of marketing materials for Kids+ including brochures, banners, and printed stationery.

    Kids + Foundation

  • Collection of promotional materials for the Port to Park 2026 event, including a poster, a T-shirt, social media post, and various smaller flyers and cards featuring colorful illustrations of a beach scene with palm trees, sunset, waves, and a person surfing.

    Port to Park

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