Decorative gift wrapped in black and gold geometric patterned paper with a black ribbon, alongside a roll of black ribbon on a white and patterned background.

Close-up of a pink rose drawn with a green-tipped marker on white paper.

Black ink drawing of flowers and leaves on textured white paper, with a black pen lying on the paper.

A blue greeting card with a floral design and the words "One & Only" next to a matching blue envelope with a floral pattern inside, placed on a white surface with a plain white background.

Distinctive Surface Design for Products & Licensing

Australian creative design studio JOEN specialising in graphic & surface art made for licensing on print, packaging, and digital. Crafting distinctive illustrations, artworks and design-led visuals to help brands and products stand out, original, strategic, and never generic.

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Our Surface Patterns are Designed for

Living room with a green floral patterned wallpaper, a tan leather sofa with checkered pillows, a gray throw blanket, a black floor lamp, and a small side table with a lamp with a quote reading "Need more sleep."

Green wallpaper with white floral patterns, featuring vertical stripes with small flowers.

Homewares & Interior

Bedding, cushions & throws, curtains, wallpaper, tableware.

Three decorative shopping bags with floral designs in white, blue, and gold colors, placed on a white surface against a white background.

Pattern of white floral line drawings on a mustard yellow background.

Stationery & Print

Greeting cards, notebooks, gift wrap. gift bags & labels.

Multiple rectangular boxes with teal and zebra-patterned designs, labeled 'Bottle Box' on a white surface.

Black and white abstract geometric pattern with symmetrical lines and shapes.

Packaging & Products

Boxes, labels, bags & merchandise.

Young woman in a sleeveless, floral dress with pink, orange, and purple roses, standing against a plain white background.

A floral pattern featuring watercolor roses in shades of pink, purple, and peach on a light background.

Textiles & Fashion

Apparel, scarves, cushions, accessories

Outline of a plant with two large flowers, several long leaves, and a small flower bud, all in gold color.

Digital Assets

Website graphics & social media visuals

Let's explore

Design Service That Connects

We specialise in two connected design services helping brands grow.

Surface Design for Products

Icon, line drawing of a gift box and gift bag

Icon, Line drawing of a beverage cup and a large bag

Icon, line drawing of a cosmetic tube and a bottle

Original patterns, illustrations, and artwork collections available for exclusive or non-exclusive licensing.

Brand Collateral Design

Line drawing of notebook with shapes and a pencil on top

Brand identities, packaging, and visual communications to connect, perform, and strengthen brands.

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Clients’ Collateral Design:

Collection of promotional materials for Life Saving Victoria, including brochures, posters, banners, media passes, and service coverage maps, related to water safety and rescue services.

Collection of printed promotional materials for Kids+ program, including brochures, banners, and flyers, all featuring blue and white design themes and images of children and activities.

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